Every Hydroviv drinking water filter is custom-built based on your local water quality data, including contaminants reported by your city’s utility.

Whether you’re dealing with lead, PFAS, arsenic, or chromium-6, Hydroviv filters that targets a unique blend of what’s actually in your water—not what might be.

We collaborated with Hydroviv’s internal creative team to create a visually authentic and bright campaign that aligned with their recent brand redesign.

As a team, we developed Make Water Yours: an inviting concept that quickly communicates how any family can stay healthy with water filtered to where they live. By making water theirs, regular water becomes “The Diaz’ Water” or the “The Monroe’s Water.” This way anyone with a Hydroviv filter can put their name on their own trusted water available with just a flip of a faucet.

ACD, Art Joy Scull
ACD, Copy Ben Emery
Photography Michael Wilson
Director Jeff Griecci
Editor Jamie Munro
Production Wes Sterrs
Account Kateri Libby