MaineHealth is a non-profit health system dedicated to making their communities the healthiest in America. “Here Through it All” is a moving campaign for their Cancer Care unit. We go beyond the clinical tropes to focus on the raw reality of the patient experience. Inspired by honesty and built on trust, the narrative follows the emotional highs and lows of the treatment journey—positioning MaineHealth not just as a provider, but as a steady hand to hold for every patient.

Here Through it All resulted in an overwhelming positive response as the “best performing spot” the MaineHealth team had ever run.