MaineHealthis a not-for-profit, integrated health system committed to “Working together so our communities are the healthiest in America.”

Part of their network includes a nationally recognized Cancer Care unit that puts patients at the center of a system-wide team of experts.

MaineHealth tasked us with creating a moving campaign for their Cancer Care unit.

For us, it was important that we approach this project with the upmost authenticity and respect to honor those starting their cancer journey, or are caring for their loved one.

We discovered that if MaineHealth can visualize an authentic timeline—articulating highs AND lows—from the POV of the patient, then they can establish real trust that they understand the depth of the process their patients go through.

Here Through it All shows consistent respect and support in both difficult and optimistic moments. MaineHealth is there with you—not just as a treatment provider but as a consistent hand to hold.

CD, Copy Ben Emery
ACD, Style / Design Joy Scull
Director Wes Sterrs
Editor Christoph Gelfand
Color Filipp Kotsishevskiy
Production Jerry Izzo
Strategy Meranne Behrends + Alana Loveys
Account Leah Williams